Let’s face it — this web page might be the longest thing you read today.
Many of us watch videos all day long. It’s the way we get our news, do our research, and learn about the world around us.
And for tech brands, communicating through video has become table stakes. From explainer animations to advertisements and customer or executive interviews, customers expect to consume your messages through motion media.
When done right, it’s the single most powerful way to help people reach a deeper, more emotional understanding of your brand. When done wrong… well, there’s no need to go down that path.